Optery vs OneRep: Which Data Removal Service Wins in 2026?
Similar products on the surface. The differences that matter are coverage depth, removal proof, and a trust question OneRep has spent two years answering.
Quick Verdict
Optery is the stronger pick for most people. It covers more sites (380+ to 635+ automated, 950+ with custom removals, versus OneRep’s 319 standard), provides before-and-after screenshot proof that OneRep lacks, has a genuinely free tier, and carries PCMag’s Editors’ Choice award five years running plus CNET’s 2026 Editors’ Choice. OneRep is aggressively priced, especially its $15/month six-person family plan, and its verify-first opt-out approach is sound. But buyers should know the 2024 reporting that its founder also built people-search businesses, which cost OneRep its Mozilla partnership. If provenance matters to you in a privacy vendor, that history is hard to ignore.
Start With Optery’s Free Exposure ReportAt a Glance
| Optery | OneRep | |
|---|---|---|
| Starting price | $3.99/mo ($39/yr), free tier available | $8.33/mo billed annually (Individual) |
| Coverage | 380+ / 555+ / 635+ sites by plan, 950+ with custom removals | 319 sites standard; Pro adds 559 non-public databases |
| Proof of removals | Before-and-after screenshots | Dashboard status, no screenshots |
| Free option | Free exposure report + self-service tools | 5-day trial |
| Family option | Family plans with per-member pricing | $15/mo for up to 6 people (annual) |
| Trustpilot rating | 4.1/5 (215 reviews) | 4.0/5 (527 reviews) |
| Ownership history | Independent US company, Y Combinator backed | Founder also created people-search sites incl. Nuwber (Krebs, 2024) |
| Expert awards | PCMag Editors’ Choice 2022–2026; CNET Editors’ Choice 2026 | — |
Pricing and coverage as published August 2026; both change over time.
The Trust Question
In March 2024, security journalist Brian Krebs reported that OneRep’s founder and CEO had launched dozens of people-search services since 2010, including Nuwber, a data broker that sells background reports and was still operating. Mozilla, which had been bundling OneRep into its Monitor Plus subscription, ended the partnership, saying the CEO’s outside financial interests did not align with its values; follow-up reporting tracked the wind-down into late 2025. The CEO acknowledged the Nuwber stake and said no data crosses between the companies. Weigh that explanation however you like: the core discomfort, paying a company to remove you from an industry its founder helped build, is why we flag it. Optery has no such entanglement: it is a Y Combinator backed, California based company whose founders came from advertising technology and have been public advocates for data broker regulation.
Coverage and Proof
OneRep’s verify-first model, confirming your profile exists before filing an opt-out, is genuinely good practice. But its standard plan tops out at 319 people-search sites, and you take removal status on the dashboard’s word. Optery covers more ground at every tier and shows you screenshots of listings before and after removal, which is the single feature reviewers and publications cite most.
Where OneRep Wins
- Family pricing: $15/month for up to six people on the annual plan is the cheapest family coverage in the category.
- Verify-first opt-outs: it confirms a profile exists before filing, reducing wasted requests.
- Larger Trustpilot sample: 527 reviews to Optery’s 215, at a similar 4.0 average.
More Comparisons
Frequently Asked Questions
Is Optery or OneRep cheaper?
OneRep's Individual plan is $8.33/month billed annually, which undercuts Optery Extended ($12.42/month annually) but not Optery Core ($3.25/month annually, 380+ sites). Optery also has a free tier with self-service tools and an exposure report; OneRep offers a 5-day trial.
What happened with OneRep and Mozilla?
In March 2024, Krebs on Security reported that OneRep's founder and CEO had also founded dozens of people-search services, including Nuwber, a data broker that remained active. Mozilla, which had bundled OneRep into its Monitor Plus product, announced it was ending the partnership, saying the CEO's outside interests did not align with its values. The CEO acknowledged an ownership stake in Nuwber but said there was no data sharing between the companies.
Does OneRep show proof of removals?
OneRep verifies your information exists on a site before filing opt-outs and reports removal status in its dashboard, but it does not provide before-and-after screenshots. Optery documents removals with screenshots on Extended and Ultimate plans.
Which covers more sites?
OneRep's standard plan covers 319 people-search sites, with a Pro tier adding 559 non-public databases and custom removals. Optery's plans cover 380+ to 635+ sites with automated removals plus unlimited custom removals (950+ total) on Ultimate.
Test Both Claims Free
Optery’s free exposure report shows what’s publicly listed about you, with screenshots, before you pay anyone. Use code SUMMER2026 for 20% off if you upgrade.
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