Optery vs OneRep: Which Data Removal Service Wins in 2026?
The two products look similar. They differ on coverage depth and removal proof, and OneRep has spent two years answering a trust question.
By Jean Luc Poitier, SEO and growth marketing strategist · Optery Reviews · Updated November 1, 2026
Optery is the stronger pick for most people. It covers more sites (380+ to 625+ automated, 940+ with custom removals, versus OneRep’s 317 standard), provides before-and-after screenshot proof that OneRep lacks, has a free tier, and carries PCMag’s Editors’ Choice award five years running plus CNET’s 2026 Editors’ Choice. OneRep is aggressively priced, especially its $15/month six-person family plan, and its verify-first opt-out approach is sound. But buyers should know the 2024 reporting that its founder also built people-search businesses, which cost OneRep its Mozilla partnership. If provenance matters to you in a privacy vendor, that history is hard to ignore.
Optery vs OneRep at a glance
| Compared on | Optery | OneRep |
|---|---|---|
| Starting price | $3.99/mo ($39/yr), free tier available | $8.33/mo billed annually (Individual) |
| Coverage | 380+ / 555+ / 625+ sites by plan, 940+ with custom removals | 317 sites standard; Pro adds 559 non-public databases |
| Proof of removals | Before-and-after screenshots | Dashboard status, no screenshots |
| Free option | Free exposure report + self-service tools | 5-day trial |
| Family option | Family plans with per-member pricing | $15/mo for up to 6 people (annual) |
| Trustpilot, Oct 2026 | 4.1 across 234 reviews; the 50 most recent are all unprompted (avg 4.0) | 4.6 across 569 reviews; 47 of the 50 most recent were invited (avg 4.7), too few unprompted to compare |
| Ownership history | Independent US company, Y Combinator backed | Founder also created people-search sites incl. Nuwber (Krebs, 2024) |
| Expert awards | PCMag Editors’ Choice 2022–2026; CNET Editors’ Choice 2026 | — |
Figures checked against each company's published pages and review-platform listings as of November 2026. “Not published” means the company does not publish that figure.
The Trust Question
In March 2024, security journalist Brian Krebs reported that OneRep’s founder and CEO had launched dozens of people-search services since 2010, including Nuwber, a data broker that sells background reports and was still operating. Mozilla, which had been bundling OneRep into its Monitor Plus subscription, ended the partnership, saying the CEO’s outside financial interests did not align with its values; follow-up reporting tracked the wind-down into late 2025. The CEO acknowledged the Nuwber stake and said no data crosses between the companies. Weigh that explanation however you like. We flag it because you would be paying a company to remove you from an industry its founder helped build. Optery has no such entanglement: it is a Y Combinator backed, California based company whose founders came from advertising technology and have been public advocates for data broker regulation.
Coverage and Proof
OneRep’s verify-first model, confirming your profile exists before filing an opt-out, is good practice. But its standard plan tops out at 317 people-search sites, and you take removal status on the dashboard’s word. Optery covers more ground at every tier and shows you screenshots of listings before and after removal, the feature reviewers and publications cite most.
Where OneRep Wins
- Family pricing: $15/month for up to six people on the annual plan is the cheapest family coverage in the category.
- Verify-first opt-outs: it confirms a profile exists before filing, reducing wasted requests.
- Higher Trustpilot score: 4.6 across 569 reviews to Optery’s 4.1 across 234, though nearly all of OneRep’s recent reviews were invited and all of Optery’s were unprompted.
Optery vs OneRep FAQ
Is Optery or OneRep cheaper?+
OneRep's Individual plan is $8.33/month billed annually, which undercuts Optery Extended ($12.42/month annually) but not Optery Core ($3.25/month annually, 380+ sites). Optery also has a free tier with self-service tools and an exposure report; OneRep offers a 5-day trial.
What happened with OneRep and Mozilla?+
In March 2024, Krebs on Security reported that OneRep's founder and CEO had also founded dozens of people-search services, including Nuwber, a data broker that remained active. Mozilla, which had bundled OneRep into its Monitor Plus product, announced it was ending the partnership, saying the CEO's outside interests did not align with its values. The CEO acknowledged an ownership stake in Nuwber but said there was no data sharing between the companies.
Does OneRep show proof of removals?+
OneRep verifies your information exists on a site before filing opt-outs and reports removal status in its dashboard, but it does not provide before-and-after screenshots. Optery documents removals with screenshots on Extended and Ultimate plans.
Which covers more sites?+
OneRep's standard plan covers 317 people-search sites, with a Pro tier adding 559 non-public databases and custom removals. Optery's plans cover 380+ to 625+ sites with automated removals plus unlimited custom removals (940+ total) on Ultimate.
Test Both Claims Free
Optery’s free exposure report shows what’s publicly listed about you, with screenshots, before you pay anyone.