DeleteMe vs Incogni: which removal service keeps its promises?
Both have Trustpilot scores lifted by invited reviews. This page compares them on price, billing, support, and what customers write unprompted.
By Jean Luc Poitier, SEO and growth marketing strategist · Optery Reviews · Updated October 1, 2026 · Checked November 1, 2026 · Grounded in 200 recent Trustpilot reviews
Disclosure: this site reviews Optery and earns a commission if you sign up for it through our links. Optery is one option below, and we say where it isn't the right fix.
Incogni is the better buy of the two for most people: a lower price, month-to-month billing if you want it, a 30-day money-back guarantee, and unprompted reviews that, while weak at 2.7, are ahead of DeleteMe’s. DeleteMe makes sense if you want a named privacy expert and cover for past names and aliases. Its unprompted reviews average 1.9, and the most common complaint is a first report that took weeks or never came.
DeleteMe vs Incogni at a glance
| Compared on | DeleteMe | Incogni |
|---|---|---|
| Price | $129/yr (1 person), $229 (2), $329 (4); 2-year plans from $209 | $95.88/yr or $15.98/mo (Standard); $179.88/yr (Unlimited) |
| Billing terms | Yearly or multi-year, auto-renewing | Monthly or yearly |
| Money-back guarantee | “100% Satisfaction Guarantee” | 30 days |
| Human help | A named privacy expert on every plan | Live phone support on Unlimited |
| Custom removals | Included, with reviewers reporting slow handling | Unlimited plan only |
| Trustpilot, invited | 70 of 100 recent, avg 4.3 | 74 of 100 recent, avg 4.8 |
| Trustpilot, unprompted | 30 of 100 recent, avg 1.9 | 26 of 100 recent, avg 2.7 |
Figures checked against each company's published pages and review-platform listings as of September 2026. “Not published” means the company does not publish that figure.
What DeleteMe and Incogni customers complain about
The unprompted reviews for both companies read alike: spam that didn’t drop, and trouble seeing what the service did. The differences are in the details. DeleteMe reviewers most often describe waiting for a first report.
“Signed up to delete me about 8 weeks ago on the understanding my first report would be available in about a week.”craig, Trustpilot, June 2026
Incogni reviewers more often describe billing they didn’t expect.
“i have notived no changes except a $95.88 charge I did not authorize.”Mike Herzing, Trustpilot, September 2026
Where each one wins
- DeleteMe: a named expert, unlimited aliases and past names, and plans for two or four people.
- Incogni: a lower yearly price, month-to-month billing, a clear 30-day guarantee, and phone support on Unlimited.
The option neither page mentions
This site covers Optery, and we earn a commission if you sign up, so weigh this with that in mind. On the same measure, Optery’s 50 most recent Trustpilot reviews are all unprompted and average 4.0. It starts at $3.99 a month with monthly billing, and Extended ($14.99/mo) adds before-and-after screenshots of removals, which answers the “what did they actually do” complaint both services get. Its critical reviews describe slow removals at the big brokers and spam that didn’t drop, so read all of them before deciding. The free scan shows which sites list you, whichever service you choose.
Run a free Optery scanHow we sourced this: on October 1, 2026 we pulled the 100 most recent Trustpilot reviews for DeleteMe (March 20, 2025 to September 9, 2026) and Incogni (August 17 to October 1, 2026); some quotes come from an earlier pull on September 27. Trustpilot labels each review as invited or unprompted (“organic”); we averaged the two groups separately. Quotes are verbatim, typos included. Incogni’s prices come from its pricing page, checked September 29, 2026; DeleteMe’s come from its pricing page, checked the same day.
DeleteMe vs Incogni FAQ
Is DeleteMe or Incogni better?+
On price and billing, Incogni: it costs less ($95.88 a year to DeleteMe's $129), offers month-to-month billing, and has a 30-day money-back guarantee. On human help, DeleteMe: every plan comes with a named privacy expert. On unprompted Trustpilot reviews, both are weak, Incogni at 2.7 across 26 and DeleteMe at 1.9 across 30 (October 2026 pulls).
Is DeleteMe or Incogni cheaper?+
Incogni Standard is $95.88 a year ($7.99/mo billed annually) or $15.98 month to month. DeleteMe is $129 a year for one person, $229 for two, or $329 for four, with 2-year plans from $209 and no monthly option.
Why do DeleteMe and Incogni have high Trustpilot scores but bad reviews?+
Most of their recent reviews are invited. Of each company's 100 most recent, 74 of Incogni's and 70 of DeleteMe's were invited, averaging 4.8 and 4.3. The reviews customers wrote unprompted averaged 2.7 and 1.9. Invited reviews skew positive for any company, so compare like with like.
Is there an alternative to both?+
Optery. Its 50 most recent Trustpilot reviews are all unprompted and average 4.0, it starts at $3.99/mo with monthly billing, and its free plan shows your listings with screenshots before you pay.